40 ChatGPT Prompts for Australian Small Business Owners (2026)

The quality of output you get from ChatGPT depends almost entirely on the quality of your prompt. A vague prompt produces generic output. A specific, well-structured prompt produces something genuinely useful.

These 40 prompts are written for Australian small business owners. Copy them directly, or adapt them to your specific business, industry, and audience.

---

How to Use These Prompts

Before using any prompt, add context about your business at the top. For example:

My business is [name], a [type of business] based in [location]. My customers are [description]. My tone is [professional/friendly/casual].

The more context you provide, the more relevant the output.

---

Marketing and Copywriting

Prompt 1 — Website homepage headline

Write 5 homepage headline options for my [type of business] in [location]. Each headline should clearly communicate what we do and why customers should choose us. Keep each under 12 words.

Prompt 2 — About page

Write an About page for my business. We were founded in [year] and specialise in [services/products]. Our point of difference is [what makes you different]. The tone should be [warm/professional/friendly]. Aim for 150-200 words.

Prompt 3 — Service description

Write a compelling description of our [service name] service. It should explain what the service includes, who it is for, and what outcome the customer can expect. Keep it under 100 words and use plain language.

Prompt 4 — Google Business Profile description

Write a Google Business Profile description for my [type of business] in [suburb, city]. Include our main services, our point of difference, and a call to action. Keep it under 750 characters.

Prompt 5 — Promotional offer copy

Write promotional copy for our [offer details — e.g. 20% off all services in August]. Include a headline, 2-3 sentences of body copy, and a call to action. The tone should be [enthusiastic but not pushy].

---

Email Communication

Prompt 6 — Welcome email for new customers

Write a welcome email for new customers of my [type of business]. The email should thank them for choosing us, briefly explain what they can expect, and include a next step (e.g. book a follow-up, visit our website, follow us on social). Keep it under 150 words. Tone: [warm and professional].

Prompt 7 — Follow-up after a quote

Write a follow-up email to send 3 days after providing a quote to a potential customer. The email should be friendly, briefly remind them of the quote, address any common hesitations, and invite them to get in touch with questions. Keep it under 120 words.

Prompt 8 — Asking for a Google review

Write a short email asking a satisfied customer to leave us a Google review. The email should be genuine, not pushy, and include a direct link placeholder [INSERT LINK]. Keep it under 80 words.

Prompt 9 — Responding to a complaint

Write a professional response to a customer complaint about [brief description of issue]. The response should acknowledge the issue, apologise sincerely, explain what we will do to resolve it, and invite further contact. Tone: calm, empathetic, and solution-focused.

Prompt 10 — Re-engagement email for lapsed customers

Write a re-engagement email for customers who haven't purchased or booked with us in [time period]. The email should acknowledge the time that has passed, offer something of value (e.g. a special offer or useful information), and invite them to reconnect. Keep it under 150 words.

---

Social Media

Prompt 11 — Instagram caption (product)

Write 3 Instagram caption options for a post featuring [product/service description]. Each caption should be engaging, include a call to action, and suggest 5 relevant hashtags for an Australian audience. Tone: [friendly/professional/playful].

Prompt 12 — Facebook post (promotion)

Write a Facebook post announcing our [promotion/event/new product]. The post should be conversational, clearly explain the offer, and include a call to action. Keep it under 100 words.

Prompt 13 — LinkedIn post (business update)

Write a LinkedIn post announcing [business update — e.g. new service, milestone, team member]. The post should be professional but personable, explain why this matters to our clients, and end with a question to encourage engagement. Keep it under 150 words.

Prompt 14 — Social media content calendar

Create a 2-week social media content calendar for my [type of business]. Include one post per day across [platforms]. For each post, provide the platform, content theme, a brief description of the post, and the best time to post for an Australian audience.

Prompt 15 — Responding to a negative review online

Write a professional public response to this negative review: [paste review text]. The response should acknowledge the customer's experience, apologise where appropriate, explain any relevant context briefly, and invite them to contact us directly to resolve the issue. Keep it under 80 words.

---

Customer Service

Prompt 16 — FAQ page content

Write 8 frequently asked questions and answers for my [type of business] website. Cover questions about [pricing/process/turnaround/what to expect]. Keep each answer under 60 words and use plain language.

Prompt 17 — Chatbot response templates

Write 6 chatbot response templates for my [type of business] website. Cover: (1) greeting, (3) enquiry about availability, (4) request to speak to a person, (5) after-hours message, (6) thank you for enquiry. Keep each response under 40 words.

Prompt 18 — Handling a refund request

Write a professional email response to a customer requesting a refund for [brief description of situation]. The response should be empathetic, clearly explain our refund policy, and outline the next steps. Tone: calm and solution-focused.

Prompt 19 — Upsell message

Write a short message to include in a post-purchase email suggesting a complementary product or service. The message should feel helpful rather than pushy. Our main product/service is [X] and the complementary offer is [Y]. Keep it under 60 words.

Prompt 20 — Customer satisfaction survey introduction

Write a short introduction for a customer satisfaction survey. It should explain why we are asking for feedback, how long it will take, and how we will use the results. Keep it under 80 words. Tone: genuine and appreciative.

---

Finance and Administration

Prompt 21 — Invoice payment reminder (friendly)

Write a friendly payment reminder email for an invoice that is 7 days overdue. Include the invoice number placeholder [INVOICE #], the amount placeholder [$AMOUNT], and a payment link placeholder [LINK]. Tone: polite and professional, not aggressive.

Prompt 22 — Invoice payment reminder (firm)

Write a firm but professional payment reminder for an invoice that is 30 days overdue. The email should clearly state the amount owed, reference the original due date, and outline next steps if payment is not received. Keep it under 120 words.

Prompt 23 — Business expense policy

Write a simple business expense policy for a small team of [number] people. Cover: what expenses are reimbursable, the approval process, receipt requirements, and reimbursement timeframes. Keep it practical and easy to follow.

Prompt 24 — Supplier negotiation email reference our relationship, and clearly request a meeting or revised pricing proposal.

Prompt 25 — Business plan executive summary

Write an executive summary for a business plan for my [type of business]. Include: what the business does, the target market, the problem we solve, our competitive advantage, and our growth goals. Keep it under 300 words.

---

Operations and HR

Prompt 26 — Job advertisement

Write a job advertisement for a [job title] role at my [type of business] in [location]. Include: a brief description of the business, the key responsibilities, the skills and experience required, and what we offer. Tone: [professional/friendly]. Keep it under 300 words.

Prompt 27 — Interview questions

Write 10 interview questions for a [job title] role at a [type of business]. Include a mix of experience-based, situational, and values-based questions. Avoid questions that could be discriminatory under Australian employment law.

Prompt 28 — Staff onboarding checklist

Create an onboarding checklist for a new [job title] at my [type of business]. Include tasks for day 1, week 1, and the first month. Cover: paperwork, system access, introductions, training, and first tasks.

Prompt 29 — Performance review template

Write a performance review template for a small business. Include sections for: achievements in the review period, areas for development, goals for the next period, and overall rating. Keep it practical and easy to complete.

Prompt 30 — Business process documentation

Write a step-by-step process document for [describe the process — e.g. handling a new customer enquiry, processing an order, opening the store]. The document should be clear enough for a new team member to follow without supervision.

---

Strategy and Planning

Prompt 31 — SWOT analysis

Help me complete a SWOT analysis for my [type of business] in [location]. Based on what I tell you about my business, identify likely strengths, weaknesses, opportunities, and threats. Here is information about my business: [describe your business].

Prompt 32 — Competitor analysis

Help me analyse my main competitors. My business is [description]. My main competitors are [list them]. For each competitor, identify their apparent strengths, weaknesses, and positioning. Then suggest 3 ways I could differentiate my business.

Prompt 33 — Marketing strategy outline

Write a 90-day marketing strategy outline for my [type of business] targeting [customer description] in [location]. Include: key channels, content themes, promotional activities, and how to measure success. Keep it practical and achievable for a small team.

Prompt 34 — Business goals for the year

Help me set clear business goals for the next 12 months. My business is [description]. Current annual revenue is approximately [range]. My main challenges are [list]. Suggest 5 specific, measurable goals and the key actions required to achieve each one.

Prompt 35 — Pricing review and flag any risks I should consider.

---

Miscellaneous

Prompt 36 — Business name ideas

Generate 10 business name ideas for a [type of business] targeting [customer description] in Australia. The name should be [memorable/professional/friendly], easy to spell, and ideally available as a .com.au domain. Explain the reasoning behind each suggestion.

Prompt 37 — Tagline options

Write 8 tagline options for my [type of business]. The tagline should communicate [key benefit or positioning]. Keep each under 8 words. Avoid clichés.

Prompt 38 — Press release

Write a press release announcing [news — e.g. business launch, new service, award, milestone]. Include: headline, dateline, opening paragraph with the key news, supporting detail, a quote from the business owner, and boilerplate about the business. Follow standard Australian press release format.

Prompt 39 — Grant application summary

Help me write a summary section for a grant application. The grant is [grant name and description]. My business is [description]. The project I am seeking funding for is [description]. The expected outcomes are [list]. Keep it under 300 words and use clear, direct language.

Prompt 40 — End-of-year business review

Help me write an end-of-year business review. My business is [description]. This year's highlights were [list]. The main challenges were [list]. Key lessons learned were [list]. Write a structured summary I can use for planning next year, including 5 priorities for the year ahead.