Editorial Standards

These principles apply to every piece of content published on AI We, regardless of format or topic.

• Accuracy

  Every factual claim — statistics, quotes, policy details, company announcements — must be traceable to a verifiable primary source before publication. We do not publish AI-generated facts without independent confirmation. If a claim cannot be sourced, it does not appear in our articles.

• Transparency

  We clearly identify the nature of each piece — whether it is a news report, an explainer, a practical guide, or an opinion. Our use of AI tools in the editorial process is disclosed openly on our About page. We do not disguise advertising as editorial content.

• Independence

  AI We has no affiliation with any AI company, technology vendor, government body, or political organisation. Advertisers have no input into which stories we cover, how we cover them, or what conclusions we reach. All editorial positions are formed independently.

• Fairness

  When we report on organisations, individuals, or products, we aim to represent their positions accurately and in context. Where a story is critical of a party, we make reasonable efforts to seek comment before publication.

• Australian relevance

  Our primary audience is Australian. We prioritise stories with direct relevance to Australians — local policy, Australian businesses, and global developments with a clear Australian dimension. We do not republish international content without adding Australian context.

• No fabricated content

  We have a strict policy against publishing invented statistics, fabricated quotes, or made-up events. AI language tools are used to assist with drafting and structure only — never to generate facts, quotes, or source material that is then presented as real.

Every article published on AI We goes through the following steps before it reaches readers.

1. 1

   Topic selection

   Story ideas are assessed for newsworthiness, Australian relevance, and reader value. We do not cover topics solely because they are trending or because a commercial party has requested coverage.

2. 2

   Research and drafting

   Writers research the topic using primary sources — government publications, academic papers, official company announcements, and established news organisations. AI tools may assist with structuring and drafting, but all source material is gathered and verified by humans.

3. 3

   Fact verification

   Every factual claim in a draft is checked against its cited source before the article proceeds to editorial review. Claims that cannot be independently verified are removed or clearly labelled as unconfirmed.

4. 4

   Editorial review

   A human editor reviews every article before publication. The editor checks accuracy, tone, Australian relevance, source quality, and whether the content genuinely serves the reader. Articles that do not meet our standards are returned for revision.

5. 5

   Publication with sources

   Published articles include a sources section listing the primary references used. Readers can verify claims independently. The publication date is displayed on every article.