40 ChatGPT Prompts for Australian Real Estate Agents (2026)

The quality of output you get from ChatGPT depends almost entirely on the quality of your prompt. A vague prompt produces generic output. A specific, well-structured prompt produces something genuinely useful.

These 40 prompts are written specifically for Australian real estate agents. Copy them directly, or adapt them to your market, property type, and client base.

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How to Use These Prompts

Before using any prompt, add context about yourself and your market:

I am a real estate agent at [agency name] in [suburb/area]. I specialise in [property type]. My typical clients are [description]. My tone is [professional/warm/direct].

The more context you provide, the more relevant the output.

Always review AI-generated content before publishing. Verify factual accuracy, check compliance with advertising standards, and personalise the output to reflect your voice and local knowledge.

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Listing Descriptions

Prompt 1 — Standard residential listing

Write a compelling property listing description for a [bedrooms]-bedroom, [bathrooms]-bathroom [property type] in [suburb]. Key features: [list features]. The property is [style/era — e.g. Federation, contemporary, Art Deco]. Target buyer: [description]. Tone: [warm and aspirational/professional/family-focused]. Maximum 150 words.

Prompt 2 — Luxury property

Write a premium listing description for a luxury [property type] in [suburb]. The property features [list premium features]. Emphasise the lifestyle and prestige. Target buyer: [description]. Tone: sophisticated and aspirational. Maximum 200 words. Avoid clichés like "stunning" and "breathtaking".

Prompt 3 — Investment property

Write a listing description for an investment property at [address/suburb]. Key details: [bedrooms, bathrooms, land size, rental yield if known]. Emphasise the investment fundamentals — location, rental demand, capital growth potential. Target buyer: property investor. Maximum 150 words.

Prompt 4 — Apartment/unit

Write a listing description for a [bedrooms]-bedroom apartment in [suburb/building name]. Key features: [list features — views, finishes, building amenities]. Target buyer: [description — e.g. young professional, downsizer, investor]. Tone: [modern and lifestyle-focused]. Maximum 120 words.

Prompt 5 — Fixer-upper/renovation opportunity

Write a listing description for a property being sold as a renovation opportunity in [suburb]. The property is [brief description]. Emphasise the potential, the location, and the opportunity. Target buyer: renovator or developer. Tone: honest and opportunity-focused. Maximum 150 words.

Prompt 6 — Rural/lifestyle property

Write a listing description for a [acreage] lifestyle property in [area]. Key features: [list — house details, land features, infrastructure]. Emphasise the lifestyle and the escape from city living. Target buyer: [description]. Maximum 200 words.

Prompt 7 — Headline and tagline options

Write 6 headline and tagline options for a property listing for a [property description] in [suburb]. Each option should be compelling, specific, and avoid overused real estate clichés. Keep each headline under 10 words.

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Client Emails

Prompt 8 — Response to a buyer enquiry

Write a professional email response to a buyer who has enquired about [property address/description]. The email should thank them for their enquiry, provide key details about the property, invite them to an inspection, and include my contact details. Tone: warm and professional. Maximum 150 words.

Prompt 9 — Inspection follow-up (buyer)

Write a follow-up email to a buyer who attended an inspection of [property address] on [date]. The email should thank them for attending, ask for their feedback, and invite them to get in touch if they have questions or would like to make an offer. Tone: friendly and professional. Maximum 120 words.

Prompt 10 — Offer update to vendor

Write an email to a vendor updating them on the status of offers received on their property at [address]. We have received [number] offers ranging from [range]. The email should summarise the situation clearly and recommend next steps. Tone: professional and reassuring. Maximum 150 words.

Prompt 11 — Pre-auction communication to buyers

Write an email to registered bidders ahead of the auction for [property address] on [date]. Include: auction time and location, what to bring (ID, deposit), key auction rules, and my contact details for questions. Tone: clear and professional. Maximum 200 words.

Prompt 12 — Post-auction email to unsuccessful bidders

Write a professional email to buyers who were unsuccessful at the auction for [property address]. The email should acknowledge their disappointment, thank them for participating, and offer to help them find a suitable property. Tone: empathetic and helpful. Maximum 120 words.

Prompt 13 — Vendor appraisal follow-up

Write a follow-up email to a homeowner after conducting a property appraisal at [address]. The email should thank them for the opportunity, briefly summarise our recommended approach, and invite them to get in touch with any questions. Tone: professional and confident. Maximum 150 words.

Prompt 14 — Re-engagement email to past clients

Write a re-engagement email to past clients who bought or sold with me [time period] ago. The email should acknowledge the time that has passed, provide a brief market update for [suburb], and offer a free appraisal or market update. Tone: warm and genuine. Maximum 150 words.

Prompt 15 — Referral request

Write a short email to a satisfied past client asking if they know anyone who might be thinking of buying or selling. The email should be genuine, not pushy, and briefly mention that referrals are the best compliment. Maximum 80 words.

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Social Media

Prompt 16 — Just listed post

Write 3 Instagram caption options for a just-listed property at [suburb]. The property is [brief description]. Each caption should be engaging, include a call to action (e.g. link in bio, DM for details), and suggest 5 relevant hashtags for an Australian audience.

Prompt 17 — Just sold post

Write an Instagram caption celebrating the sale of a property in [suburb]. The property sold [above/at/below] reserve/asking price. The caption should be celebratory, thank the vendor (without naming them), and include a call to action for anyone thinking of selling. Maximum 80 words.

Prompt 18 — Market update post

Write a Facebook post sharing a market update for [suburb]. Key data points: [median price, days on market, clearance rate or other relevant data]. The post should be informative, easy to understand, and end with an invitation to contact me for a personalised appraisal. Maximum 120 words.

Prompt 19 — Lifestyle content post

Write an Instagram caption for a lifestyle post about [suburb]. Highlight what makes the suburb a great place to live — [cafes, schools, parks, transport, community]. Tone: enthusiastic and local. Maximum 100 words. Suggest 5 relevant hashtags.

Prompt 20 — Testimonial post

Write an Instagram caption to accompany a client testimonial. The testimonial is: [paste testimonial]. The caption should introduce the testimonial, express gratitude, and include a call to action. Maximum 80 words.

Prompt 21 — Tips post

Write a LinkedIn post sharing [number] tips for [buyers preparing for auction / vendors preparing their home for sale / first home buyers in Australia]. The post should be practical, specific to the Australian market, and end with an invitation to get in touch. Maximum 200 words.

Prompt 22 — Open home announcement

Write a Facebook post announcing an open home for [property address] on [date and time]. Include the key features of the property and a call to action. Maximum 80 words.

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Vendor Communication

Prompt 23 — Listing presentation introduction

Write an introduction for a listing presentation for a vendor at [address]. The introduction should establish credibility, explain my approach to selling their property, and set the tone for the presentation. Tone: confident and professional. Maximum 200 words.

Prompt 24 — Weekly vendor report

Write a weekly vendor report for the property at [address]. This week's activity: [number] enquiries, [number] inspections, [feedback summary]. The report should be clear, honest, and include recommended next steps. Tone: professional and transparent. Maximum 200 words.

Prompt 25 — Price reduction recommendation

Write a professional email to a vendor recommending a price adjustment for their property at [address]. The property has been on the market for [time period] with [number] inspections and [number] offers. The email should present the recommendation clearly, support it with market evidence, and be sensitive to the vendor's position. Maximum 200 words.

Prompt 26 — Campaign summary at end of listing

Write a campaign summary for a vendor whose property at [address] has completed its marketing campaign. Include: total enquiries, inspections, offers received, and outcome. Tone: professional and thorough. Maximum 250 words.

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Market Reports and Content

Prompt 27 — Suburb market update

Write a suburb market update for [suburb] based on the following data: [paste data — median price, sales volume, days on market, clearance rate]. The update should be easy to understand for a general audience, highlight the key trends, and conclude with an outlook. Maximum 300 words.

Prompt 28 — First home buyer guide introduction

Write an introduction for a first home buyer guide specific to [suburb/area]. Cover: what first home buyers need to know about the local market, the buying process in [state], and key government schemes available in [state/territory]. Maximum 300 words.

Prompt 29 — Investment property suburb profile

Write a suburb investment profile for [suburb]. Cover: location and demographics, recent price performance, rental market, infrastructure and development, and investment outlook. Base the profile on the following data: [paste data]. Maximum 400 words.

Prompt 30 — Newsletter introduction The introduction should be warm and personal, briefly mention the key market themes for the month, and set up the content that follows. Maximum 100 words.

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Operations and Business Development

Prompt 31 — Agency profile for website

Write an agency profile for [agency name] in [suburb/area]. Cover: how long we have been operating, our specialisation, our approach to client service, and what sets us apart. Tone: professional and trustworthy. Maximum 200 words.

Prompt 32 — Agent bio

Write a professional bio for a real estate agent. Name: [name]. Agency: [agency]. Specialisation: [area/property type]. Years of experience: [number]. Key achievements: [list]. Tone: professional but personable. Maximum 150 words.

Prompt 33 — Google Business Profile description

Write a Google Business Profile description for [agency name] in [suburb]. Include our specialisation, our approach, and a call to action. Maximum 750 characters.

Prompt 34 — Responding to a negative review

Write a professional public response to this negative Google review of my real estate agency: [paste review]. The response should acknowledge the experience, apologise where appropriate, and invite the reviewer to contact us directly. Maximum 80 words. Tone: calm and professional.

Prompt 35 — Prospecting letter for a specific street

Write a prospecting letter to homeowners in [street name, suburb]. The letter should introduce me, mention recent sales activity in the street, and offer a free appraisal. Tone: friendly and professional. Maximum 200 words.

Prompt 36 — Just sold letter to neighbours

Write a letter to neighbours of a recently sold property at [address]. The letter should announce the sale, mention the result (without disclosing the price if not appropriate), and offer a free appraisal to anyone thinking of selling. Maximum 150 words.

Prompt 37 — Auction script introduction

Write an introduction script for an auctioneer to use at the start of an auction for [property address]. The script should welcome bidders, outline the auction rules, and build excitement. Maximum 200 words.

Prompt 38 — FAQ page for agency website

Write 8 frequently asked questions and answers for a real estate agency website. Cover: the selling process, how to choose an agent, auction vs private treaty, what to expect at an appraisal, and fees. Keep each answer under 80 words.

Prompt 39 — Referral partner introduction email

Write a professional email introducing myself to a [mortgage broker/conveyancer/financial planner] as a potential referral partner. The email should explain who I am, the clients I work with, and how a referral relationship could benefit both parties. Maximum 150 words.

Prompt 40 — End-of-year client thank you

Write an end-of-year thank you email to clients who bought or sold with me this year. The email should be warm and genuine, briefly reflect on the year, and wish them well for the year ahead. Maximum 120 words.