ChatGPT and other AI assistants can save SEO specialists significant time on repetitive tasks — but only when the prompts are specific enough to produce useful output. Vague prompts produce generic results. The prompts below are designed for Australian SEO contexts and can be adapted to specific clients, industries, and goals.

How to Use These Prompts

Each prompt below is a starting point. Replace the bracketed placeholders with your actual client details, industry, location, and target keywords. The more context you provide, the more useful the output will be.

Always review AI output before using it. For keyword research and content briefs, cross-reference with actual data from Semrush, Ahrefs, or Google Search Console. For client-facing content, edit for tone, accuracy, and brand voice.

Keyword Research Prompts

Cluster keywords by intent:

"I have the following list of keywords for a [industry] business in [Australian city/region]: [paste keyword list]. Group them by search intent (informational, navigational, commercial, transactional) and suggest which intent each group serves."

Identify long-tail opportunities:

"I'm doing SEO for a [type of business] in [Australian city]. What long-tail keyword variations might Australian searchers use when looking for [service/product]? Focus on Australian spelling and terminology."

Analyse a competitor's content gaps:

"My client is a [business type] in [location]. Their main competitor ranks for [competitor keywords]. What content topics might my client be missing that could help them compete for similar search traffic?"

Generate FAQ content from keywords:

"Based on these keywords: [keyword list], what questions are Australian searchers likely asking? Format as a list of questions suitable for an FAQ section."

Content Brief Prompts

Create a structured content brief:

"Write a content brief for an article targeting the keyword '[target keyword]' for an Australian audience. Include: recommended title, meta description, H2 structure, key points to cover, word count recommendation, and internal linking suggestions."

Write meta titles and descriptions:

"Write five meta title and description variations for a page targeting '[keyword]' for a [business type] in [Australian city]. Keep titles under 60 characters and descriptions under 160 characters. Use Australian English."

Suggest heading structure:

"I'm writing an article about '[topic]' for an Australian [industry] audience. Suggest an H1, H2, and H3 heading structure that covers the topic thoroughly and aligns with search intent."

Technical SEO Prompts

Explain a technical issue to a client:

"Explain what [technical SEO issue, e.g. 'crawl budget', 'canonical tags', 'hreflang'] means in plain language for a small business owner who has no technical background. Keep it under 150 words."

Write structured data markup:

"Write JSON-LD structured data markup for a [business type] in [Australian city] with the following details: [business name, address, phone, hours, services]. Use schema.org LocalBusiness type."

Draft a redirect mapping plan:

"I'm migrating a website from [old URL structure] to [new URL structure]. Here are the old URLs: [list]. Suggest a redirect mapping plan and explain the SEO implications of each redirect."

Local SEO Prompts

Optimise a Google Business Profile description:

"Write a Google Business Profile description for a [business type] in [Australian suburb/city]. The business offers [services]. The description should be under 750 characters, include the location naturally, and focus on what makes the business useful to local customers."

Draft a review response:

"Write a professional response to this Google review for a [business type] in [location]: '[review text]'. The response should acknowledge the feedback, be warm but professional, and be under 100 words."

Identify local citation opportunities:

"What Australian business directories and local citation sources should a [business type] in [city/state] be listed on to support local SEO? Include both general Australian directories and any industry-specific ones."

Reporting Prompts

Summarise monthly SEO performance:

"Here is the SEO performance data for my client's website this month: [paste data]. Write a 200-word plain-language summary for the client explaining what happened, why it matters, and what we'll focus on next month."

Explain a ranking drop:

"My client's website dropped from position [X] to position [Y] for the keyword '[keyword]' in [month]. Here are the possible factors I've identified: [list]. Write a client-friendly explanation of what may have caused this and what steps we're taking."

Set realistic expectations:

"My client is a [business type] in [competitive Australian city] and wants to rank on page one for '[keyword]' within three months. Write a realistic explanation of what's achievable and what factors affect the timeline, in plain language."

Tips for Better Results

Keep a library of prompts that work well for your specific client types and industries. When a prompt produces a useful output, save it with notes on what context you provided. Over time, this becomes a personal prompt toolkit that speeds up your workflow considerably.

For sensitive client information, avoid pasting real business data into public AI tools. Use placeholder details in prompts and substitute real data only in your own systems.